Imaginarium: Dinosaur Discovery

Editor

Interactive AR experiences that engage users through immersive, dynamic storytelling and innovation.

Our Inspiration

Welcome to the Reality Imaginarium, where the extraordinary meets the everyday through immersive AR experiences. Escape from reality and discover the limitless possibilities of living a life unbounded by imagination and technology. Whether you are exploring an undersea wonder-world or witnessing a ground-shaking dinosaur burst into your world, these unforgettable moments will connect you to what truly matters. Inside the Imaginarium, everything is within reach—proving that life can be as limitless as your imagination.

The Design

We had a vision to engage users in a way that meets them where they are, but also opens their mind up to infinite possibilities. We knew AR was the perfect medium to bring this vision to life. AR allowed us to go beyond traditional 2D experiences, creating immersive interactions that are memorable and shareable.

We developed three unique AR experiences: a thrilling encounter with a life-sized dinosaur, an underwater journey through the ruins of a lost kingdom, and an adventure in the skies collecting treasures from virtual worlds. Each experience features distinct visuals, sound design, and storytelling, immersing users in one reality of the Imaginarium.

Shareability

To amplify brand presence through immersive and dynamic storytelling, we created a simple and intuitive way for users to capture and share their experiences. Recognizing that the instinct to share something cool is natural, we leveraged the device's built-in image and video capture features. With just a tap or hold of the Record button, users can easily document their experiences and instantly share them, highlighting how they experienced the Imaginarium