Highsnobiety x Coke AR
Coca-Cola Zero Sugar and Highsnobiety are enhancing the Euro Cup 2024 fan experience with the Ritual Cup & Lucky Charms augmented reality activation.
Coca-Cola Zero Sugar and Highsnobiety are enhancing the Euro Cup 2024 fan experience with the Ritual Cup & Lucky Charms augmented reality activation.
AR-Activated 2024 Euro Cup Merch
This summer, as the 2024 Euro Cup electrified football fans across Europe, Highsnobiety and Coke launched a football-inspired streetwear collection dedicated to "The Ritual Cup" and Lucky Charms.
Joining forces with the two powerhouses, we supercharged the merch with a next-level immersive AR experience.
Creative Solution
Inspired by Berlin’s Olympia Stadium, we designed a multi-layered portal set against an animated football field backdrop, which opens to reveal the seven lucky charms floating in space. Each charm is modeled in a Jeff Koons-inspired chromatic texture in classic Coke red, reflecting the real-world environment.
To further enhance the augmented reality experience, we integrated an interactive lookbook, repurposing existing assets and creating an exclusive connection that leaves a lasting memory for merch owners. The result is a visually striking and immersive experience that leaves a lasting impression on all who interact with it.
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