Lufthansa WebAR Try-On

Lufthansa sought to address a unique challenge in the aviation industry. They wanted to provide a distinctive and immersive shopping experience for passengers during their time on the airplane. This presented a novel challenge, as it required a solution that combined in-flight entertainment with shopping seamlessly. Additionally, Lufthansa aimed to cater to changing consumer preferences, recognizing the growing demand for convenient in-flight shopping experiences.

Solution: To tackle these challenges, Lufthansa introduced the "Virtual Try On" app, a webAR innovation. This solution revolutionized the shopping experience, allowing users to virtually try on sunglasses and watches. The app was developed to meet the increasing demand for online convenience, enabling customers to explore products without visiting a physical store. At the same time, it allowed Lufthansa to establish a more engaging and interactive bond with its customers, fostering a sense of connection that goes beyond the transaction. The "Virtual Try On" app not only met the challenges presented by digitalization but also positioned Lufthansa as a forward-thinking and customer-centric brand in the ever-evolving digital landscape.