SUPER BOWL PEPSI HALFTIME SHOW ULTRA PASS

We partnered with Pepsi and Verizon to create an opportunity for fans to experience the 2022 Super Bowl Halftime Show through an AR-powered experience. The immersive 360º Web AR portal experience was accessible through the Pepsi Super Bowl Halftime App and was powered by Verizon 5G Ultra Wideband network.

Upon launch, users were digitally transported into SoFi Stadium in Los Angeles to watch Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar perform live. A web portal used a unique UI and was integrated in an external Super Bowl app. This allowed users to toggle between three different views, one on each sideline and a Director’s Cut, and included a curated feed of the main stage. This allowed fans to get a closer look at the fast-paced Pepsi Super Bowl XLVII Halftime Show.