Perfection Fresh – World of Taste

Perfection Fresh AR is an immersive and interactive educational on-pack web based Augmented Reality experience. Perfection Fresh’s new AR offering educates its customers on the unique farming environments that are integral to growing quality fresh produce by Perfection Fresh’s own farms and growers right around Australia.

The Perfection Fresh Augmented Reality experience also offers its user's a suite of utility including recipe inspiration, information on taste & flavour, storage tips on keeping produce fresher for longer, taste pairings, for example, what flavours match with different produce and also health & nutritional information.

The Perfection Fresh interactive map gives viewers four areas to explore right around Australia, showing users which climates work best for which produce as well as how produce is harvested.

By integrating QR codes on-pack, Perfection Fresh will launch a national first-of-its-kind webAR campaign that educates Australia on its trademark fruit and vegetable brands and growing techniques.