Kraft-Heinz Whitlock's – Portals of Delicious Demise

An immersive and gamified AR portal experience where users need to find clues, talk to characters, collect & use inventory items to win prizes

Overview

We helped F. Whitlock & Sons take people even further out of their ordinary with the launch of an immersive, gamified Web AR Portal adventure, extending the brand’s disruptive ‘Whitlock’s Tales of Delicious Demise’ campaign.

We crafted an industry-first portal game that users can access within their immediate environment via a ‘virtual’ door.

Inspired by the classic escape room format, the portal experience centres around the tales of Whitlock’s hero characters, Chip the Chipotle Pepper and Oscar and Rojo, the Fuego Chilli Beans.

Users are taken on a series of Whitlock’s challenges with interactive objects to obtain, clues to find and rewards to claim. The prizes include money, F. Whitlock & Sons merchandise, cooking recipes or products within the brand’s new range.

The game also includes four grand mystery prizes, where users need to find hidden numbers in both portals to unlock a four-digit code on the Whitlock’s treasure chest at the end of the experience.

F. Whitlock & Sons creative multi-channelled campaign, ‘Whitlock’s Tales of Delicious Demise’ launched earlier this year along with the brand smashing through another digital frontier by partnering with Aussie artist and social media star Campbell Walker, (Struthless), to create a Non-Fungible Token (NFT) digital artwork.

To experience Whitlock’s Tales of Delicious Demise Web AR Portal, scan any QR code found on F. Whitlock & Sons range in supermarkets or head to www.deliciousdemise.com to start the quest on combatting the ordinary.