Capital Up Close - Billboard AR
Working with Global, Capital FM and Barclaycard we created an AR experience that tracked the radio DJ and artist Anne Marie to billboards in Waterloo.
Working with Global, Capital FM and Barclaycard we created an AR experience that tracked the radio DJ and artist Anne Marie to billboards in Waterloo.
We captured a volumetric, 4D avatar of Anne Marie so that she could burst out of posters and billboards around London and encourage people to take part in a competition.
This was a unique combination of WebAR and volumetric capture that pushed the boundaries of what is possible through mobile web-browsers.
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