Joy is a state of drive | The All-New VW Taos
Wildlife Create music in this AR driving experience. Record to unlock 3 months FREE of Amazon Music Unlimited.
Create music in this AR driving experience. Record to unlock 3 months FREE of Amazon Music Unlimited.
A custom Amazon Prime box launches a WebAR experience to create and share music using the VW Taos.
The all-new VW Taos comes to life in a musical AR experience activated from a custom Amazon Prime box. The Joy is a State of Drive campaign brings to life a series of musical moods that capture the joy of driving through human moments of connection, emotion and fun.
Users can select a color and drive-style, then watch their 3D Taos drive around a living world, passing musical hotspots that can be toggled on & off to add sonic layers to each of the 4 unique musical moods and regions.
