Lancôme Gift the Extraordinary

Visit Lancôme’s Augmented Reality Boutique and unlock exclusive offers!

To celebrate their collaboration with renowned artist Richard Orlinski, Lancôme decided to allow its customers to discover its latest collection in a fully immersive way : this holiday season, customers are transported to the Lancôme augmented reality boutique with their Ready Player Me avatar.

Using their smartphones to access the experience in their mobile browser, customers start by generating and customizing their Ready Player Me avatar. The Lancôme boutique then appears in miniature in their world space. Users can explore the three floors of the boutique by controlling their avatar, to uncover information about Lancôme’s products and the brand’s collaboration with Richard Orlinski. On each floor they are rewarded with promo codes they can use on the e-commerce website.

Ready Player Me avatars adds a new layer of customization to the experience, allowing the iconic French luxury brand to get closer to its customers by inviting them into its universe and providing each user with a unique experience.

The experience merges the iconic faceted style of Richard Orlinski with Lancôme’s visual identity to create a memorable brand experience.

Created by Wilkins Avenue AR in partnership with Ready Player Me and powered by 8th Wall, this experience allows Lancôme to share positivity, beauty and elegance with its customers for the holiday season both in store and at home. As the experience is web-based and does not require an app to download, customers are able to engage with the Lancôme brand in a new and meaningful way.