Hope For Haiti
DROPS.AR Three different DropsAR activations allowing participants to experience and learn about H4H, through pictures, video and an immersive scavenger hunt.
Three different DropsAR activations allowing participants to experience and learn about H4H, through pictures, video and an immersive scavenger hunt.
Drops Hope For Haiti project consists of a map, showing where Haiti is, and then three different AR activations letting participants learn about Hope for Haiti through storytelling and a gamified scavenger hunt experience.
Experience 1: Haiti Picture Cube: Participants enter the experience to discover a giant 3D cube with pictures of the Hope For Haiti medical complex superimposed to view The Cube illustrates pictures of the Hope for Haiti buildings before the 2021 earthquake, after tapping the cube the experience changes to pictures from after the earthquake and includes a video showing the resiliency of Haitian people. Participants are prompted to continue to the next experience and visit a donation page.
Experience 2: Hope for Haiti 3d branded logo and Promo Video: Participants enter the experience to discover the Hope for Haiti logo. Upon Tapping the screen they are able to watch a promotional video about Hope For Haiti immersed in an AR experience. Drops analytics show an average watch time of 1:40 Seconds for a video within an AR environment vs, 17 seconds for a video on a web platform. Participants are then prompted to engage in the scavenger hunt.
Experience 3: Local Park Scavenger . Participants begin the experience with a map directing them to their nearest park which Drops has determined using their gps location. Upon arriving at the park and crossing our geofence, the user is able to see an immersive experience. They can step in and be enveloped by an AR rendering of The Hope for Haiti Medical Complex / school with accompanying video. This experience shows the juxtaposition of the user's surrounding environment with that of the natural environment of Haiti. While exploring the immersive experince there is a call-to-action to donate and help with the Cholera outbreak. Each experience links to a landing page where the participants have the opportunity to donate directly to Hope For Haiti or experience another AR activation which then leads back to the donation page in a virtuous loop.
Other Work by DROPS.AR
