ITC Classmate Evolution Series

Nurture the passion of learning by exploration and play through AR powered notebooks.

ITC Classmate one of India's leading stationery brands partnered with Xtendr to give learning an exciting spin in the next dimension. We launched a series of AR notebooks themed around the concept of Human evolution. Each book allowed users a chance to experience the various stages of evolution up close and immersive.

We worked with the brand to build a creative concept around an elevator that transports the user to new dimensions and eras. With a layer of image target built in, users could scan the notebook to call the said elevator. From here they were prompted to tap on the floor to select the stage and see it spring to life in all its glory. Additional excitement was built as an avatar representing the stage of evolution walked out helping users understand more about the habitat, food and behavioural preferences.

Each stage was linked to a different notebook, thus keeping the student engaged for a longer time while fueling repeat purchase