Xtendr 
Maggi's latest Korean launch took innovation to the next level through their connected packaging endeavour. Users could now not only know more about this new flavour, but in a step by step interaction they could also learn how to prepare it
Every product became a portal of engagement and a valuable tool in educating users on how to prepare the same. This new flavour introduced new steps in the preparation and users could learn the same in a simple gamified interactive engagement
Not just that, the experience also allowed to users to capture a selfie in a fiery Korean frame along with their virtual creation - thus extending this experience across platforms by fuelling shares
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