Royal Stag Barrel Select (Karan Johar Edition)

Pernod Ricard’s Royal Stag Barrel Select launched a Karan Johar limited-edition ‘Great Taste Matters’ Whiskey - allowing users to experience the stories behind Karan Johar's great cinema up close and immersive. Xtendr’s Platform helped build this product's meta footprint by sparking immersive, interactive conversations between this product, Karan Johar and the consumer.

By leveraging WebAR to extend this association into the next dimension, Xtendr helped bring this product alive in a way like never before giving unique money can't buy experiences to the customers

The experience starts with urging the users to place a virtual pack in their space. With a dancing spotlight and some bollywood lights-camera-action drama - see this pack spring to life. As the pack spins, see unique icons jump out of this phygital pack and onto the users screen allowing them to select these and view clips of Karan Johar narrating the story behind the same.

This first of its kind bollywood collaboration leveraged the best of immersive tech to create a unique layer of engagement for the brand - resulting in over 100k conversations between the product, karan johar and the consumers. It helped build an emotional connection with the brand’s core users, driving social virality and product consideration.