Xtendr 
The iconic India Pakistan World Cup match made temperature rise in Ahmedabad. As the heat intensified, so did the need for something to cool down the atmosphere!
Sprite - with its 'Thand rakh' (Keep cool) campaign, took over every touchpoint urging users to keep their cool with Sprite.
To further amplify the messaging, we partnered with the teams to roll out - for the first time ever - talking billboards. These billboards were scattered all over the city of Ahmedabad urging users to scan and experience the chill.
Upon scanning, it showed this billboard break open as a shower of ice cubes engulfed the users screen and space. This was followed by a giant hand emerging and offering the users a chilled can of Sprite.
Not only this, the users were able to close the journey by clicking on this and getting navigated to a partner site to purchase the product in real!
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