XVIVE An AR campaign celebrating Lotte Chilsung Cider's package renewal, where users find hidden cans in a giant vending machine to win coupons and prizes.
Campaign Goals
The campaign was designed to celebrate the renewal of the Lotte Chilsung Cider package through a fun and engaging AR experience. It aimed to enhance brand interaction and provide participants with a memorable and immersive activity.
Visual Storyline
Participants matched the AR vending machine to their screen, triggering a dynamic interaction. A glowing green neon star symbolizing Chilsung Cider circled around and entered one of the displayed cans. The task was to find the star-hidden can, click on it, and claim the prize.
How to Play
- Scan Your Surroundings: Participants scanned the area to discover the New Chilsung Cider AR experience.
- Align the Vending Machine: A giant AR vending machine was placed over the Musinsa building in Sung-su, Seoul.
- Find the Hidden Star: Participants searched for a can with a glowing green neon star.
- Collect Rewards: Upon locating the hidden star can, participants received a coupon and random prize.
Campaign Results
AR Participants: Approximately 12,000 people participated in the experience. Prize Redemption Rate: About 80% of participants redeemed their prizes.
This AR campaign successfully combined interactive gameplay with brand storytelling, delivering both engagement and measurable outcomes.
