Westfield Christmas AR 2021

Zebrar teamed up with Westfield to create three magical AR Christmas experiences for shoppers at 42 centres across Australia and New Zealand.

By scanning a QR code or visiting two Westfield Santa Squad installations in each centre, shoppers could unlock exclusive mini games and a life sized portal to the North Pole. "Blizzard Squad" opens a virtual door to the snowy North Pole, where shoppers can explore and unfreeze to set free the reindeer, dancing gingerbread men and bobsledding snowmen.

Frosting Squad is a unique Westfield mobile game where shoppers must quickly find the gingerbread men frolicking about the gingerbread-house and frost them.

Finally, Delivery Squad is an engaging mobile game exclusive to Westfield App shoppers, challenging users to use a slingshot to catapult Christmas gifts into the matching coloured chimneys.

All three experiences were built using the latest webAR software by 8th Wall and developed in creative collaboration with the Scentre Group Australia (operators of Westfield malls).