Amstel Ultra - Web 360° + AR
CamOn - XR Tech 
For Amstel Ultra we developed 26 Web AR experiences, accessible by scanning the product packaging. We also developed a Web 360 with an AR game.
For Amstel Ultra we developed 26 Web AR experiences, accessible by scanning the product packaging. We also developed a Web 360 with an AR game.
Amstel Ultra has launched the Matchpaint campaign in Mexico, which pays tribute to the 22 Grand Slams and 4 Mexican Opens won by Rafa Nadal, in a special edition of 26 collectible cans.
The brand recreated these 26 match points and enlisted CamOn to enhance the collectibles by developing Web AR experiences for them: upon purchasing any of the 26 cans, users can access a unique AR experience with the trajectory of each Rafa Nadal's match points through a QR on the can.
In addition, Amstel Ultra’s social media features a Web 360 with a Rafa Nadal special video, an AR game and a section to score points for each can collected to win amazing prizes.
Other Work by CamOn - XR Tech
