Corona - Web 360 + AR
Corona's Paradise represented with a portal experience and web AR interactions to learn more about the lime ritual.
Corona's Paradise represented with a portal experience and web AR interactions to learn more about the lime ritual.
For Corona, the renowned beer brand, we developed a web 360° experience that invites users to learn more about the lime ritual through interactive content.
By entering, users see a step-by-step Augmented Reality explanation about how to prepare and enjoy a Corona with lime. In addition, there is access to an AR portal that transports them to the paradise represented in the campaign, as well as a bar finder that showing the nearest point where Corona is served.
The experience was shared on social networks and generated great audience participation during its promotion.
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