Mela B3 Serum Experience

When La Roche-Posay developed the groundbreaking Melasyl™ molecule, a breakthrough ingredient in skin pigmentation science, they wanted to ensure dermatologists fully understood its benefits and effectiveness. This innovative product needed an equally innovative promotional strategy to enhance the physical in-office promotional kits sent to dermatologists nationwide. The Lucid Group partnered with our team at Dream Syndicate to leverage Augmented Reality (AR) and create an engaging and memorable experience that stands out and promotes the benefits of this groundbreaking product. The AR transforms static promotional kits into dynamic, interactive experiences, capturing user attention and making the information more memorable. The AR experience allows users to visualize the Mela B3 serum benefits and the science behind Melasyl™. Dermatologists explore the serum's ingredients and their synergistic effects on skin discoloration and gain a deep appreciation of the product's efficacy. The AR experience features an interactive Mela B3 bottle, a 3D representation of the Melasyl™ molecule, and a layered look at the serum ingredients, offering a hands-on understanding that static brochures cannot match. An AR 3D chart shows the serum's proven efficacy over time, and an interactive before-and-after photo demonstrates the Mela B3 serum's impact on skin discoloration. Dermatologists access the AR experience via their mobile device's web browser by scanning the promotional kit. This low-friction approach ensures wide accessibility and immediate engagement. For this marketing experience, WebAR proved the perfect medium, offering low friction, easy activation, and interactive next-gen AR technology without the overhead of a downloaded app. The AR experience is presented through a custom Web app, providing an intuitive user interface and dynamic supporting information. This one-of-a-kind WebAR experience complements the revolutionary Mela B3 Serum, creating a standout promotional tool in the competitive skincare market.