Sony LinkBuds Launch

For the launch of Sony's LinkBud's we were approached by the creative agency 180 NY to produce five streams of work for the launch, including a first of its kind AR-enabled unboxing experience, a virtual hub, two social filters and a social film. The campaign aims to engage a younger, digital-savvy audience via fun, interactive experiences.

The virtual hub is a WebAR experience that enables visitors to discover the product through immersive experiences, as well as featuring a mini game.