Coca-Cola Treecording

Working with AKQA, we brought Christmas magic to festive greetings with Treecording. A WebAR experience which turns your unique sound waves into a virtual, shareable Christmas tree.

Activated from your Coca-Cola bottle we, developed a tool which uses 3D design, augmented reality mapping and sound reactive programming to turn a sound wave into its very own christmas tree.

This is the world's first personalised audio message shared as a real-time 3D generative object in augmented reality.

The application brings a thoughtful personal touch to our Christmas exchanges, encouraging people to dedicate a heartfelt message to their loved ones, and turning the digital space into something more genuine.

Launched across South America, the Treecording gained more than one million unique visits with an 80% completion and 143% share rate.