Sapporo Beer - STAR READER｜黒ラベル｜サッポロビール

Sapporo Breweries, Ltd. launched "STAR READER" as a special content for "Sapporo Draft Beer Black Label" on January 4, 2021.

This project is an original content that makes full use of the latest AR technology, and when the "star" logo on the cans and glasses is read by the browser camera on the special site, users can enjoy original messages from celebrities. By reading the "star" logo on the cans and glasses with the browser camera on the special site, users can enjoy original messages from celebrities.

The theme for the first phase of the project is "To my 20-year-old self" and features actor and dancer Mirai Moriyama, actress Rina Ikoma, vocalist and guitarist Yohei Kawakami of the rock band "Alexandros", singer-songwriter ri, and professional basketball player Yuki Togashi. The interview content features Yuki Togashi, a professional basketball player, who looks back on his 20 years old days and conveys his message to the youth of today, using AR technology to bring them to life in the streets of Shibuya.

From January 1, this project will be advertised in major stations throughout Japan and other areas.