Sony LinkBuds - Virtual Hub
Moyosa Media 
It’s a Virtual Hub that becomes a central home for the campaign.
It’s a Virtual Hub that becomes a central home for the campaign.
Through our partner Happy Finish in London, we participated in this amazing project for the new Sony earbuds; the Sony LinkBuds. This was not just any campaign, rather a “Metaverse” for users to buy the Sony LinkBuds, gain access to all the digital Verses, and learn about what the product’s unique features.
We helped build a digital unboxing experience for an influencer campaign, which comes to life through the use of webAR. The experience comes to life through the Sony Metaverse in augmented reality. It’s a Virtual Hub that becomes a central home for the campaign.
On scanning a marker on the box, users will be prompted to allow access to camera (a ‘Powered by 8th Wall’ logo will be featured) and be drawn into the box experience, which is a mini metaverse showing the new LinkBuds and all its features.
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