Samsung Retail Experience

Next/Now partnered with Samsung to deliver an extraordinary AR project spotlighting their latest smartphones and gadgets. Through both an accessible mobile and retail website application, users are able to use their own smartphones to try on and explore Samsung's tech-driven products. The app integrates AR features, superimposing the virtual representation of the devices onto the user's hand or wrist.

Our team focused on integrating Samsung's tech-oriented brand into a retail-focused mobile experience, combining high-level features and accessibility. The challenge lied in seamlessly crafting a unique experience while upholding product quality, ensuring convenience for all user types across Samsung’s retail locations and partners. Through this, our team brought an application to life, including 4 different product options for the user to browse with different hand and wrist interactions.

This interaction allows customers to intimately and conveniently experience Samsung's cutting-edge innovations and foster a deeper connection and understanding of the brand’s offerings. This engaging experience enhances Samsung's connection to consumers, positively impacting its market presence and driving potential customers toward making informed purchase decisions.