BMO Unwrap The Good

BMO has a holiday tradition of spotlighting underrepresented businesses that rely heavily on holiday sales. They achieve this through their Wrap The Good initiative, which curates a website featuring products from these businesses, driving traffic and boosting visibility.

This year, BMO wanted to elevate their efforts by transforming traditional holiday ads and displays into opportunities to Unwrap The Good using augmented reality (AR). We partnered with BMO and their agency FCB to create an machine learning powered WebAR experience that recognizes any gift and presents users with a gift idea from an underrepresented business instead, with a promo code sponsored by BMO.

Unwrap the good at https://ar.bmowrapthegood.com/