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Red Bull | Transform your world to score like Trinity

Join soccer star Trinity Rodman and level up your soccer skills in this AR game. Follow Trinity's coaching to challenge your speed and accuracy!

Join soccer star Trinity Rodman and level up your soccer skills in this AR game. Follow Trinity's coaching to challenge your speed and accuracy!

Red Bull wanted to captivate soccer enthusiasts and elevate brand engagement by blending real-world sports with digital innovation. We designed and developed an augmented reality game featuring Trinity Rodman, professional soccer player and Olympic gold medalist, allowing users to train and compete in an immersive AR environment.

By scanning a QR code from OOH ads or social media, players could instantly step into a virtual soccer field, receiving real-time coaching from Trinity herself and challenging their skills in a progressively difficult series of target-based levels.

Key Features:

  • Creative conceptualization and AR game design
  • Completed mobile AR game development
  • Integration of real-life capture of Trinity Rodman
  • 3D animation and dynamic target interactions
  • Integration of leaderboard

Play now! https://www.redbull.com/us-en/projects/trinitytransformed

Email us at info@rosedigital.co to explore your next AR project!

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