Khaite Pre-Fall 2021 AR Fashion Show

KHAITE’s pre-fall 2021 collection utilized an augmented reality fashion show, allowing for users to be able to see the clothing in the way it was meant to be seen. This allowed users to place models wearing the new line in any environment as the models move to demonstrate the physical properties of each item. This experience allowed customers to see the clothes in a tactile way despite COVID-19 lockdowns.