James Hardie: AR Trade Show Activation

To showcase James Hardie as an innovator in the construction industry, Subvrsive created an immersive visualization experience that helped the company debut the Hardie™ Architectural Collection at the 2022 NAHB International Builders’ Show. The activation invited attendees to explore the possibilities of the Hardie™ Architectural Collection by personalizing one of three model homes with Hardie® Panel, Plank, and Trim options using the magic of AR.

Visitors were invited to scan a QR code to ignite the experience on their own mobile devices and step up to a design podium in the booth to begin creating the home of their dreams using augmented reality technology.

Showcasing the endless design possibilities available within the Hardie™ Architectural Collection, the AR experience allowed users to tailor their AR home to their own unique tastes in over 20,000 possible ways and walk away with a portable WebAR version of the trade show experience.

James Hardie is not affiliated, associated, authorized, endorsed by, or in any way officially connected with 8thWall, or any of its subsidiaries or its affiliates. The product names, logos, brands, and other trademarks or images featured or referred to within this sample are the property of James Hardie Technology Limited.