Perform[cb]

Performcb is a leader in Affiliate Marketing, yet many clients engaged with their Agency were unaware of the additional benefits of joining the Network.

Traditional outreach, like email and social media, had failed to capture the attention of these high-value clients. To bridge this gap, we designed an immersive direct mail campaign that plunged each prospect into their own spy thriller, featuring puzzle briefcases and encrypted messages.

Prospects received a briefcase with the teaser, "The $ecret to More Revenue is Inside. Exclusive Access." Interaction with a QR code led to an augmented reality video and required prospects to register for a Network account to open the briefcase—streamlining the conversion process.

This novel approach captivated all targeted prospects, nearly 40% converting to Network members. The campaign was so engaging that it was suggested for experiential marketing awards.

Performcb's VP of Marketing, Ami DeWille, remarked on the campaign's unique and engaging nature, highlighting its success in creating a memorable experience and sparking positive emotional responses.