Ready to Summit - Direct Marketing Campaign

Moving decision-makers to act is one of the most challenging summits faced by a marketer. We created an "Expedition Kit" to help show how to solve it.

Overview

Initiated via digital engagement, participants received a sealed Pelican case. The twist?

Opening it required scanning a unique QR code to activate the journey. Upon scanning, an automatic brand video played, intertwining the narrative of reaching a "summit" and leading to a prompt to "click" for an SMS with the unlocking code.

Recipients instantly got the code to access the contents of the case, which included various survival tools and a 3D Augmented Reality feature. This AR experience guided them up a virtual summit, offering strategic marketing insights along the ascent.

Upon summiting, they were rewarded with an exclusive offer: a Gift Card for more gear, available upon scheduling a meeting with us.