Modelo Día de los Muertos World

Constellation Brands worked with Groove Jones to expand upon the award-winning interactive Dia de los Muertos mural we had previously created for them in 2019.

The initial mural’s success came to life through Augmented Reality. The goal was to build a digital world inspired by the mural, allowing users to explore and engage with the traditional holiday celebration in a revolutionary format.

Constellation Brands envisioned an expanded 360-degree environment centered around the Dia de los Muertos original mural, allowing users to enter the world. Groove Jones successfully delivered on this vision, enabling users to tap and explore various facets of the scene, immersing them in the Dia de los Muertos celebration. Users can capture images, record videos, and explore the various attractions within the digital realm.

Case study - https://www.groovejones.com/modelo-celebrating-dia-de-los-muertos-world/