HEB Our Texas Our Future AR Campaign

H-E-B Grocery Company, LP, a prominent American supermarket chain, worked with Groove Jones for their second collaborative project. Having previously created a successful Christmas Filter for H-E-B, Groove Jones continued their partnership to develop an innovative Augmented Reality (AR) experience. This new production is part of a new campaign for Our Texas Our Future, a five-part original docuseries celebrating Texas' beautiful State Parks, resilient wildlife, and the Texans helping conserve & protect them.

The AR mural Groove Jones created for H-E-B depicted an animated scene featuring a Black Bear adult mother and cub, an Ocelot, a Red Drum, and Bats, breathing life into the promotional poster for their upcoming docu-series. The mural was strategically displayed at Alamo Drafthouse for the documentary series launch. The documentary series highlights This unique installation aimed to captivate the audience and foster engagement.