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Bayer Crop Science Group Leverages AR for Weather Damage Demonstration to Corn Crops

Groove Jones created an innovative augmented reality (AR) experience to demonstrate how wind damages corn crops.

Groove Jones created an innovative augmented reality (AR) experience to demonstrate how wind damages corn crops.

In collaboration with HLK Agency and Bayer Crop Science Group, Groove Jones created an innovative augmented reality (AR) experience to demonstrate how high winds impact traditional corn versus Preceon™ Smart Corn System short-stature corn hybrids. This interactive platform complements a print campaign and serves as a centerpiece at tradeshow events.

Case study - https://groovejones.com/bayer-crop-science-group-leverages-ar-for-weather-damage-demonstration-to-corn-crops/

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