John Deere - Taste of Chicago AR

To help spread the word about John Deere’s new technology center in the Fulton Market area of Chicago Il, they leaned into AR to tell their high-tech story. The experience was launched at this year’s Taste of Chicago. Groove Jones worked with E&PCo as part of a consumer activation at the event.

Surprise and Delight Digital Moments Next to the Big Rigs Behind the company's most exciting products are a bleeding edge network of data analytics and global positioning satellites allowing John Deere machines to operate at never before seen efficiencies with the option in some cases of features like autonomous plowing and seeding.

The onsite activation featured some of these iconic John Deere machines in larger-than-life settings, like turning a John Deere excavator into the world’s largest pizza cutter. (Of course, the pizza was a Chicago-style deep dish.)

Attendees at the Taste of Chicago were treated to a fantastic collection of John Deere applied science moments and company historical site tours by interacting with a large-scale map of the State of Illinois.

The map included QRCode links that would launch AR moments.

To drive the technology message home, John Deere utilized dynamic AR (Augmented Reality) to make the connection.