Bullseye’s Holiday Adventure Target In-Store Experience

For the 2022 holiday season, X-FCTR worked with Groove Jones to bring a massive in-store AR campaign to life for their client, Target. By scanning a QR Code on floor decals or custom aisle endcap displays, holiday shoppers can unlock a winter wonderland featuring Target’s mascot – Bullseye, and virtually play with this holiday’s hottest toys.

Once activated, Bullseye leads you through a large door flanked by two giant candy canes.

The team wanted to drive desire and discovery by bringing back the wonder and magic of holiday shopping in stores. (By turning around, you can see the store through the portal doorway you walked through.)

Case Study - https://www.groovejones.com/bullseyes-ar-holiday-adventure-target/

The Results

The digital experience generated 50,273 unique clicks and 14,188 unique visits to the linked landing page. The 1:18 average time spent in the AR wonderland was twice the industry average for AR engagement time. And it’s safe to say that the kids who virtually decorated Barbie’s Vacation House or played Animal Planet’s Deep Sea Shark Rescue, among other games, got into the holiday spirit.