Sam's Club | Mobile Holiday Activations

MoZeus partnered with Sam’s Club to launch a custom mobile microsite (no app download), that included multiple highly- shareable WebAR experiences, including a Dance With Santa video-op, custom AR greeting card, and an interactive AR snowball game. Each AR experience aligned with the passion points of Sam’s Club customers.

Along with the AR components, the micorsite also included a custom Virtual Queueing solution for the on-site Photos With Santa Claus activations. Customers were able to seamlessly register and claim a specific time slot in order to avoid large crowd gatherings and reduce wait times.

Through the strategic design, delivery and integration of custom digital programming Sam’s Club leveraged our technology to provide a fun, memorable, influential and interactive customer experience.