Aflac - House of the Unexpected Final Four Experience | MoZeus + MELT

Aflac's House of the Unexpected activation was part of the Fan Experience at the 2022 Final Four in New Orleans. The House pays tribute to Aflac commercials and leverages WebAR help tell the Aflac brand story through a unique "scavenger style" mobile experience.

Prior to entering the House, fans were prompted to scan a QR code with their own device to register and participate within the experience. The microsite featured a floor plan, an explanation of the experience along with video clips of the Aflac Commercials.

Fans explored the house and garage where they were encouraged to seek out and engage with 6 unique AR models. Each AR element found was worth points and participants received Gold Doubloons while learning about the benefits of Aflac Insurance in a memorable way.

Aflac's Final Four activation leveraged WebAR to help tell the brand story through an entertaining and educational mobile scavenger hunt experience.