Paramount+ | Spongebob Movie Drive-In Activation

Among tech-enhanced touchpoints were a photo moment that digitally transported attendees’ cars underwater, an opportunity to virtually interact with SpongeBob and snap a photo with his AR Hologram and a chance for attendees to watch jellyfish swim across their phones as they drove through the Jellyfish Fields.

Once parked for the screening, which included an episode of “Kamp Koral” along with the featured film, attendees could play custom games, including a Kamp Koral Speed Tap Challenge, a SpongeBob Character Memory Match Game and a Puzzle Scramble.