De Bortoli Wines' Sinister AR Collection

De Bortoli is celebrating the Australian outback with the release of three new red wines, each featuring an augmented reality label.

Overview

Campaign Description

De Bortoli wine used RPR’s WebAR to stand out in the competitive and creative wine industry. It wanted to celebrate the Australian outback with the release of three new red wines, each featuring an augmented reality with a ‘sinister’ outback animal, featuring a crocodile, tiger snake and redback spider respectively.

Each Sinister Collection wine bottle indicates that it is AR-enabled, and by scanning a QR code, the experience is launched. RRP’s Web-based wine experience for De Bortoli wines pushed the boundaries of what was possible for bottle tracking. And while having some fun with the labels, as ever, the De Bortoli team has taken the wine seriously.

Executive Director, Victor De Bortoli said: “We are really excited about launching AR to bring our brand to life by using cutting edge AR Technology. At De Bortoli, we are constantly striving for new and unique ways to provide our consumers with engaging and interactive content that helps them connect more with our wines.”