Red Bull - WebAR for Extreme Sports Event
Rock Paper Reality 
A WebAR experience bringing Red Bull’s Cliff Diving World Series diving platform to users, to drive event awareness and ticket sales.
A WebAR experience bringing Red Bull’s Cliff Diving World Series diving platform to users, to drive event awareness and ticket sales.
Red Bull needed an innovative way to engage target consumers and build awareness for its Cliff Diving World Series event in Boston. We proposed and built a unique experience, bringing the hugely impressive, real-scale event diving platform to users where they stood.
Upon scanning an OOH QR code, users could see the towering structure grow before them and enjoy a spectacular, 3D animated diver somersault from the top. The experience was also deployed on social media via a custom-built Snap Lens and gave viewers a taste of the spectacle awaiting them at the real-world event.
Key Features:
- Creative conceptualisation
- Completed WebAR project
- Marketing collateral and assets for commercial use
- Water effects
- 3D animation
- Custom-built Snap Lens
- Print and digital deployment via poster QR codes and social media
- CTA driving traffic to ticket purchase
Email us at hello@rockpaperreality.com to talk about your next XR campaign.
Other Work by Rock Paper Reality
