AI-powered AR Sommelier for Chronic Cellars winemaker

Leading immersive agency Rock Paper Reality (RPR) teamed up with 8th Wall, AI NPC character engine Inworld AI, and winemaker Chronic Cellars to create an AI sommelier in Augmented Reality (AR).

The AI sommelier transforms Chronic Cellar's existing character — a charismatic skeleton called Purple Paradise — into an interactive touch point loaded with in-depth, personalized knowledge. The NPC can converse with users, answer questions and share relevant information related to the brand's iconic Californian wines.

This project's potential for brands seeking to engage their audiences is unparalleled. With the introduction of the AI sommelier in AR, Chronic Cellars can offer its customers a dynamic and interactive way to explore its products and services. It not only enhances the customer experience but also unleashes a powerful storytelling tool, making the brand's offerings more relatable and memorable.

Here's what Patrick Cramb, Vice President of Brand Marketing for Chronic Cellars’ parent company WX Brands had to say: “Wine can be perceived as intimidating, especially by those who are new to the category, so we see this as a valuable opportunity to break down barriers for consumers by allowing them to ask questions to an expert without fear of judgment.”